Impact Challenge: Day 4 – personal websites and blogs

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Welcome to day 4 of the 2022 EUI Impact Challenge! 

Can you remember on day 3 when we asked you to explore the academic side of twitter? Tweeting and retweeting is great, sure, but what if you want to say a bit more and yet you don’t have an article or a working paper ready?

Don’t despair, there’s something you can do, and at the EUI it’s particularly easy. For today’s challenge, we ask you to look into creating your personal webpage and blog.


Creating your own website gives you a chance to present yourself and your research in the way that you feel more appropriate. How many times have you googled someone to try and understand what exactly it is that they do?

Blogs are great to showcase individual pieces of writing (blog posts) by displaying them on the homepage of the website in reverse chronological order (newest first).

Blogging is also great to:

  • comment contributes to public conversation and debate, using your research and/or experience as material.
  • reportage would include writeups of events you went to, or things you’ve read.

Blogs have other benefits as well, such as a great findability on search engines – that’s because a blog will always be more up-to-date than static websites. Whenever a new blogpost is published, your website engine will automatically ping Google and invite them to index the new content.

Where should I start?

The great news is that EUI members have the chance to create a blog or a website very easily using the EUI Personal Website  service.

EUI academics have the possibility to create their own personal website, using their personal EUI account. No technical skills are required, plus, the platform is  fully documented and supported by the EUI Web Unit.

The EUI personal websites also give you an opportunity to blog. The EUI blogs platform is designed to extend the visibility of your project, thanks to high standards of integration, and is regularly updated to guarantee security and accessibility. EUI Blogs are fully integrated with EUI social media channels (Facebook, Twitter) and accessible from every device (desktop/laptop with different screen resolutions, tablet and smartphone). They boast a responsive design, Facebook Instant Articles, Google AMP. The EUI Web Unit provides EUI Blog authors with user-friendly documentation, hands-on training sessions, and daily support. Remember also to “tick” the option of showing your publications from Cadmus, EUI Research Repository, to have an automatic list of your publications in Cadmus.


Read through a couple of further resources:

  • London School of Economics blogging guide
  • Mitchell, K. M. (2019). Social Media Storytelling: Using Blogs and Twitter to Create a Community of Practice for Writing Scholarship. Discourse and Writing/Rédactologie, 29, 1–23.